Ferrari Maserati of Atlanta
www.ferrarimaseratiofatlanta.comROLE:
Marketing, PR, Creative Design, Logo Design, Website Design, Event Production, Influencer Outreach, Sponsor Integration, Social Media Setup & Integration, Advertising & Media Buys, Email Marketing
Ferrari 599 Launch
Ferrari 458 Italia Launch
Ferrari California Launch
Ferrari Dream Ride & Concours
Learn to Fly a Ferrari
Potenza on Peachtree
Maserati Gran Turismo Launch
Maserati Tour of Tuscany
Maserati Quattroporte Ride & Drive
Ferrari Maserati Website Redesign
Ferrari Maserati Logo Redesign
Ferrari Maserati Blog Setup & Design
Ferrari Maserati Photo Shoot
Social Media Setup & Integration
CLIENT OVERVIEW:
Ferrari of Atlanta approached Mogul to take over all aspects of their marketing, PR, events, advertising, web and social media. At the time, Ferrari had never previously done events or much in the way of advertising because there was always a waiting list for cars, however due to the downturn in the economy, for the first time Ferrari had to find ways to extend the brand presence beyond the dealership and their website and generate new clientele. They also needed a complete rebranding, website redesign and had no social media presence.
Mogul developed earned, paid and owned media campaigns for Ferrari across print, web, broadcast and social media channels including Robb Report, Garden & Gun, Atlanta Business Chronicle, Fox News, Southern Seasons, Modern Luxury, 944 and Jezebel. Mogul rebranded Ferrari with a new logo, vehicle and dealer photo shoots, new ad campaigns and marketing materials, newsletters, a new wrap for their race truck, and a new website and vehicle inventory database. Mogul designed and launched Ferrari's social media channels including a blog and customized Facebook and Twitter pages. Mogul also managed and produced all of Ferrari/Maserati's experiential marketing programs which included launching 5 cars, numerous ride & drives, Potenza on Peachtree, Tour of Tuscany and managing their annual charity "Dream Ride" for kids.
